USPS Postal News That You Need To Know!

The Latest Mailing News For You and Your Business

13

Jun 2016

DMA: Direct Mail Outperforms All Digital Channels

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Latest DMA study reveals Direct Mail marketing results are impressive:

2015 DMA Response Rate Report: Direct Mail Outperforms All Digital Channels Combined By Nearly 600

  • Direct mail response rates outperform digital channels by a long shot. Direct mail achieves a 3.7% response rate with a house list, and a 1.0% response rate with a prospect list. All digital channels combined only achieve a 0.62% response rate (Mobile 0.2%; Email 0.1% for a Prospect list and 0.1% for House/Total list; Social Media 0.1%; Paid Search 0.1%; Display Advertising 0.02%). Telephone had the highest response rate at 9-10%.
  • Cost-per-acquisition for direct mail is very competitive. Direct mail stands at $19, which fares favorably with Mobile and Social Media (both at $16-18), Paid Search ($21-30), Internet Display ($41-50) and even email ($11-15).
  • 82% of respondents expect to use the same amount of direct mail, or more, in the coming year.
  • Formats are playing a role. According to the study, oversized envelopes have the best response rate at 5.0%, followed by postcards at 4.25%, dimensional 4.0%, catalogs 3.9% and letter-sized envelopes 3.5%.
  • Marketers continue to embrace multi-channel marketing, with 44% of the respondents using three or more channels for their marketing efforts. In these instances, the most popular channels tend to be email, direct mail and social media.
  • Direct mail offers strong return on marketing investment. It returns the same ROI as social media (15-17%).

Source: DMA Response Rate Report https://thedma.org/news/data-driven-marketers-diversify-across-channels/

 

 

 

05

Apr 2016

USPS Postage Rate Decrease Effective April 10, 2016

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Really?  Yes.  For the fist time in over a hundred years postage rates are decreasing across most of the available rate classes effective April 10, 2016.  Average savings of $0.02 per bulk mail piece.

What will Your Business Save?

The U.S. Postal Service (USPS) is set to reduce First-Class Mail prices on Sunday, April 10, 2016. Yes, you read that right: the rate change is a reduction for the first time in nearly a century! Regardless of the type of mail or sort levels, you will realize average savings of over 4%.

Why now? The reduction comes with the expiration of legislation that imposed an exigent surcharge for mailing products and services for two years. The goal was to help the USPS manage financial challenges mainly due to the recession and declining First-Class mail volumes. The 4.3% exigent surcharge is set to be reversed after the USPS collects additional funds totaling $4.6 billion. They are expected to hit this threshold by April 10, 2016.

FIRST-CLASS MAIL

  • Stamp price decreases to 47 cents
  • ~4.2% decrease for all First-Class

 

STANDARD MAIL

  • ~4.2% decrease for all Standard Mail

 

PERIODICALS

 

PACKAGE SERVICES

  • ~4.2% decrease for all Package Services
  • Retain $0.001 IMb barcode discount for BPM Flats

 

FULL SERVICE

  • Full services IMb incentives remain in place

 

SPECIAL SERVICES

  • ~4.2% decrease for Special Services

*Note: The cost of sending Certified Mail with Return Receipt will now be $6.47 (compared to $6.74) for a one ounce letter. Consider checking 2-3 day rates with your private carriers to see if they are less money. Or, switch to Electronic Return Receipt which saves $1.35 each.

What does the rollback mean for your business?

Below are estimated savings based on average monthly spend on postal products and services:

*Note: Consider using your savings to send out higher volumes that can bring in more customers and more sales!

 Contact us today for any questions on the new rates 203-758-0430 or sales@accuratemailing.com

Thank you to our friends at NeoPostUSA for the charts!

04

Jan 2016

Postage Rate Increase 2016

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Info on the 2016 USPS Postage Rate Increase

The U.S. Postal Service (USPS) will implement new postage rates on Sunday, January 17, 2016 for several mail classes and special services.

Summary of the 2016 Postage Rate Increase:

Domestic Mailing:

  • First Class Mail Letters (1 oz.) rates will not increase and will remain $0.49 when purchased at the Post Office. Each additional ounce will cost $0.22 (same as 2015).
  • The discounted “Metered Mail” category for First Class Mail Letters (1 oz.), which includes online postage providers and postage meters, will not increase and will remain $0.485 in 2016. Each additional ounce will cost $0.22 (same as 2015).
  • First Class Mail Flats (1 oz.) will not increase and will remain at $0.98 in 2016. Each additional ounce will cost $0.22 (same as 2015).
  • Postcard rates will not increase and will remain at $0.35 (same as 2015).

Domestic Shipping:

  • Priority Mail Express will see an average rate increase of 15.6% in 2016. Additionally, the Priority Mail Express Flat Rate Box will be discontinued in 2016.
  • After three years without a shipping rate increase, Priority Mail will see an average rate increase of 9.4% in 2016. Additionally, Priority Mail Regional Rate Box C will be discontinued in 2016.
  • First Class Package Service will see an average rate increase of 12.8% in 2016. Additionally, the maximum weight for First Class Package Service Commercial Base pricing (online postage) will be increased from 13 ounces to 15.99 ounces. Also, Commercial Plus pricing for First Class Package Service will be eliminated in 2016.
  • Parcel Select Nonpresort (purchased online) will be renamed to Parcel Select Ground in 2016. Standard Post will be renamed Retail Ground in 2016.

International Shipping:

  • Priority Mail Express International will see an average rate increase of 11.6% in 2016.
  • Priority Mail International will see an average rate increase of 10.2% in 2016.
  • First Class Package International Service will see an average rate increase of 21.6% in 2016.

Other USPS News:

  • Click-N-Ship Pricing: Starting in 2016, Commercial Base Pricing (online discounts) will no longer be available for the Click-N-Ship program for shipping labels printed on USPS.com. All pricing for the Click-N-Ship program will be Post Office/Retail Rates.
  • The U.S. Postal Service will discontinue the Critical Mail service in 2016.

This news means no changes to “bulk” presorted mailing postages so far for 2016.

Have any questions? Call us at 203-758-0430 email us at sales@accuratemailing.com